Publishing a report, whitepaper or ebook is a great marketing strategy for any type of business, large or small. If you want to drive growth and increase your sales and conversions, then creating an ebook or whitepaper is one of the easiest and most affordable ways to do so.
It’s vital to appreciate that your ebook should be representative of your brand. Therefore, there is no point whatsoever in creating an badly thought out, poor quality whitepaper just for the sake of creating one. A well produced ebook should provide real value to your potential clients. It should help your client bases whilst also engaging and inspiring them.
Think of your customers
Your ebook or whitepaper should be packed full of awesome advice and information. This information should be highly relevant to your industry – and perfectly tailored to the needs of your potential customers.
Think of your whitepaper as a platform for you to show off your expertise in your particular field. Whatever it is that business does well, talk about it and shout it from the rooftops in a way that is genuinely helpful to your target market.
Shout it from the rooftops
Publishing your ebook is your time to shine. Demonstrate your company’s knowledge and skills so that your readers are left in no doubt that you are knowledgeable and true experts at what you do.
Ebooks and whitepapers can take on a life of their own and can even go viral – as long as your content is sufficiently useful and interesting, so that people talk about it and share it on social media. Think of your whitepaper as a distinct marketing tool to carry the message about your business and your niche.
Trust and credibility are essential elements in your relationship with your customer base. Any potential client who has invested the time to read your ebook and has gained the information they were looking, is far more likely to view your business as a credible source of expertise and information on your chosen subject matter.
Don’t forget to include a few links some of your other online resources or landing pages. This way, you can use your ebook to extend your sales net and open up the sales funnel for potential customers. Let us help you get the perfect whitepaper, ebook or report design today!